In planning any calendar printing mission, the obvious reality to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar will not be in the long run consumer’s fingers before January 1, 2014, they may have already got discovered another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the user’s arms near the start of faculty if it will be useful to them). Working backwards from this absolute deadline can give you timeline for the entire mission.
How are you getting your calendars into the tip person’s arms? Are you giving them away? If so, then it should be comparatively straight-forward to figure out the distribution logistics and decide by what date you’ll need to have calendars in hand. Or possibly you are mailing them out to your customers or members; in that case you just have to be sure you permit sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or contemplate having the printer or a local mailhouse deal with mailing the calendars – it is going to in all probability be cheaper and easier for you. Just ensure you discover out from the printer or mailhouse how a lot extra time they will need and factor it in.
If, on the other hand, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more complicated. How a lot time you need for sales depends on your gross sales strategy. Are you selling at an area pageant or other event? If that’s the case, then that offers you a deadline, but remember the fact that you may be better off if you happen to can sell at multiple events, in case attendance or sales at one occasion usually are not what you expect. Or maybe you are having volunteers promote calendars to family and friends or door-to-door. If that’s the case, you need to permit no less than two weeks, and preferably as much as four weeks, since volunteers all have their own totally different schedules, and some will want reminders and encouragement.
In case you print a calendar that you just plan to promote, you must you should definitely develop and implement a solid marketing plan. Advertising doesn’t have so as to add to the overall duration of the calendar undertaking – you possibly can and will begin advertising and marketing throughout the planning and production stages of the project. However, if you wait to begin marketing until you may have the calendars in hand, then you will have to allow a minimum of a few further weeks, perhaps extra, on your marketing message to reach the meant audience and inspire them to purchase.
The manufacturing part of a calendar printing venture begins when you hand off all the pictures, textual content, logos, advertising, etc. to the printer, and the printer turns it into calendar art work for you to approve and then places it on the press and delivers to you the finished product. Make sure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (sometimes sooner if in case you have a selected deadline). In case you anticipate last-minute adjustments or additions, or if you’ll be proofing by committee, then you must probably allow just a little further time – perhaps a month in whole – for manufacturing.