In planning any calendar printing project, the most obvious reality to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar just isn’t ultimately consumer’s hands earlier than January 1, 2014, they may have already got discovered another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the consumer’s palms close to the start of faculty if it will be useful to them). Working backwards from this absolute deadline can provide you an excellent timeline for your complete mission.
How are you getting your calendars into the tip consumer’s fingers? Are you giving them away? If so, then it should be relatively straight-forward to determine the distribution logistics and determine by what date you’ll need to have calendars in hand. Or perhaps you’re mailing them out to your clients or members; in that case you simply need to ensure you permit enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or think about having the printer or an area mailhouse deal with mailing the calendars – it will probably be cheaper and easier for you. Just ensure you discover out from the printer or mailhouse how a lot further time they will need and issue it in.
If, alternatively, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more sophisticated. How much time you want for gross sales relies on your gross sales technique. Are you selling at a local competition or other event? If so, then that offers you a deadline, but needless to say you will be higher off if you can sell at a number of events, in case attendance or sales at one occasion will not be what you expect. Or possibly you might be having volunteers promote calendars to friends and family or door-to-door. In that case, you need to permit at the very least two weeks, and ideally up to four weeks, since volunteers all have their own completely different schedules, and some will need reminders and encouragement.
If you print a calendar that you simply plan to promote, it’s best to you’ll want to develop and implement a strong marketing plan. Advertising and marketing doesn’t have so as to add to the general period of the calendar venture – you possibly can and should begin advertising during the planning and manufacturing phases of the project. Nevertheless, when you wait to start marketing until you could have the calendars in hand, then you’ll need to allow a minimum of just a few extra weeks, perhaps more, for your marketing message to achieve the intended audience and motivate them to buy.
The production part of a calendar printing venture begins when you hand off the entire pictures, textual content, logos, promoting, and so on. to the printer, and the printer turns it into calendar artwork for you to approve after which places it on the press and delivers to you the finished product. Ensure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (typically sooner when you’ve got a specific deadline). Should you anticipate last-minute adjustments or additions, or if you can be proofing by committee, then it’s best to most likely permit slightly extra time – perhaps a month in complete – for manufacturing.