In planning any calendar printing venture, the most obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is just not in the long run consumer’s fingers before January 1, 2014, they may have already got found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the person’s hands near the start of college if it’ll be helpful to them). Working backwards from this absolute deadline can give you a superb timeline for all the project.
How are you getting your calendars into the tip consumer’s hands? Are you giving them away? In that case, then it should be comparatively straight-forward to determine the distribution logistics and decide by what date you’ll need to have calendars in hand. Or maybe you are mailing them out to your clients or members; in that case you simply must make sure you enable enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or consider having the printer or a local mailhouse deal with mailing the calendars – it’ll most likely be cheaper and simpler for you. Simply be sure you find out from the printer or mailhouse how much extra time they will want and issue it in.
If, then again, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How much time you need for sales will depend on your gross sales technique. Are you promoting at a neighborhood festival or other event? If that’s the case, then that gives you a deadline, however remember the fact that you’ll be better off for those who can promote at multiple occasions, in case attendance or gross sales at one occasion usually are not what you count on. Or possibly you are having volunteers sell calendars to friends and family or door-to-door. If so, you need to permit at the very least two weeks, and preferably as much as 4 weeks, since volunteers all have their own totally different schedules, and some will need reminders and encouragement.
Should you print a calendar that you simply plan to promote, you need to you should definitely develop and implement a strong advertising plan. Advertising and marketing does not have to add to the overall length of the calendar challenge – you possibly can and should start advertising and marketing through the planning and production phases of the mission. Nevertheless, in case you wait to start out advertising until you could have the calendars in hand, then you will need to permit at the very least a couple of extra weeks, perhaps more, for your advertising and marketing message to achieve the supposed viewers and motivate them to buy.
The manufacturing part of a calendar printing mission begins once you hand off all the photographs, text, logos, promoting, and so on. to the printer, and the printer turns it into calendar art work for you to approve after which puts it on the press and delivers to you the finished product. Be sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (typically sooner when you have a selected deadline). If you anticipate last-minute adjustments or additions, or if you will be proofing by committee, then you need to most likely allow a little further time – possibly a month in total – for production.