In planning any calendar printing mission, the most obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is just not ultimately person’s fingers earlier than January 1, 2014, they may have already got discovered another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the person’s hands close to the start of college if it is going to be helpful to them). Working backwards from this absolute deadline can provide you a good timeline for your complete challenge.
How are you getting your calendars into the top user’s hands? Are you giving them away? In that case, then it should be comparatively straight-forward to figure out the distribution logistics and decide by what date you will want to have calendars in hand. Or maybe you’re mailing them out to your clients or members; in that case you simply need to be sure you enable enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse handle mailing the calendars – it’ll most likely be cheaper and simpler for you. Just ensure you find out from the printer or mailhouse how much extra time they will want and factor it in.
If, however, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How much time you want for sales depends upon your sales technique. Are you selling at a local competition or other event? If so, then that provides you a deadline, but keep in mind that you’ll be higher off if you happen to can sell at a number of occasions, in case attendance or sales at one occasion are not what you expect. Or possibly you’re having volunteers sell calendars to family and friends or door-to-door. If that’s the case, you must enable at the very least two weeks, and preferably as much as 4 weeks, since volunteers all have their own different schedules, and some will need reminders and encouragement.
When you print a calendar that you simply plan to sell, it is best to be sure to develop and implement a stable advertising plan. Advertising and marketing does not have so as to add to the overall length of the calendar venture – you’ll be able to and will start marketing through the planning and manufacturing levels of the undertaking. Nevertheless, in case you wait to begin marketing till you might have the calendars in hand, then you have to to permit at the least a couple of extra weeks, possibly extra, to your advertising message to achieve the meant audience and inspire them to purchase.
The production section of a calendar printing venture starts if you hand off all the pictures, textual content, logos, promoting, and so on. to the printer, and the printer turns it into calendar paintings so that you can approve and then puts it on the press and delivers to you the finished product. Ensure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is often about three weeks (typically sooner when you’ve got a particular deadline). For those who anticipate last-minute adjustments or additions, or if you can be proofing by committee, then you should probably enable a little bit additional time – possibly a month in total – for production.