In planning any calendar printing challenge, the most obvious fact to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar shouldn’t be in the long run person’s fingers before January 1, 2014, they might have already got found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the consumer’s fingers near the beginning of college if it will be useful to them). Working backwards from this absolute deadline may give you a great timeline for the entire undertaking.
How are you getting your calendars into the end person’s hands? Are you giving them away? If that’s the case, then it needs to be comparatively straight-forward to determine the distribution logistics and decide by what date you will have to have calendars in hand. Or maybe you’re mailing them out to your customers or members; in that case you just must make sure you permit enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or an area mailhouse deal with mailing the calendars – it would in all probability be cheaper and easier for you. Just make sure you find out from the printer or mailhouse how much further time they will want and factor it in.
If, alternatively, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How much time you need for sales will depend on your gross sales strategy. Are you selling at an area festival or other event? In that case, then that offers you a deadline, however take into account that you will be higher off when you can sell at a number of occasions, in case attendance or gross sales at one event aren’t what you anticipate. Or possibly you might be having volunteers sell calendars to friends and family or door-to-door. If that’s the case, you should allow a minimum of two weeks, and ideally up to four weeks, since volunteers all have their very own different schedules, and some will need reminders and encouragement.
When you print a calendar that you plan to sell, you should make sure you develop and implement a solid advertising and marketing plan. Advertising and marketing doesn’t have so as to add to the general length of the calendar mission – you possibly can and should start marketing throughout the planning and manufacturing stages of the mission. Nonetheless, in the event you wait to start marketing till you have got the calendars in hand, then you will want to permit at the very least a number of further weeks, maybe extra, to your advertising message to achieve the supposed viewers and encourage them to buy.
The production section of a calendar printing project begins once you hand off the entire pictures, textual content, logos, advertising, and so forth. to the printer, and the printer turns it into calendar artwork for you to approve and then puts it on the press and delivers to you the completed product. Make sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s usually about three weeks (sometimes sooner if in case you have a particular deadline). For those who anticipate last-minute changes or additions, or if you may be proofing by committee, then it’s best to most likely permit a little bit extra time – maybe a month in whole – for production.