In planning any calendar printing venture, the most obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is just not in the long run user’s arms before January 1, 2014, they could have already got found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the person’s hands close to the beginning of school if it’s going to be useful to them). Working backwards from this absolute deadline may give you a very good timeline for the complete challenge.
How are you getting your calendars into the top person’s hands? Are you giving them away? If that’s the case, then it must be comparatively straight-forward to determine the distribution logistics and determine by what date you’ll need to have calendars in hand. Or possibly you are mailing them out to your clients or members; in that case you just must make sure you enable enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or contemplate having the printer or a local mailhouse deal with mailing the calendars – it would most likely be cheaper and simpler for you. Just be sure you discover out from the printer or mailhouse how much extra time they will want and factor it in.
If, alternatively, you intend to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How much time you need for sales depends upon your gross sales strategy. Are you promoting at an area festival or other event? In that case, then that provides you a deadline, but needless to say you may be higher off for those who can sell at a number of occasions, in case attendance or gross sales at one occasion usually are not what you anticipate. Or maybe you’re having volunteers sell calendars to friends and family or door-to-door. If so, it’s best to allow at least two weeks, and ideally as much as four weeks, since volunteers all have their very own completely different schedules, and some will want reminders and encouragement.
If you print a calendar that you simply plan to promote, you must make sure you develop and implement a strong marketing plan. Advertising doesn’t have so as to add to the overall period of the calendar project – you can and should start advertising and marketing in the course of the planning and production levels of the venture. Nonetheless, when you wait to start advertising and marketing until you may have the calendars in hand, then you have to to permit a minimum of a few additional weeks, maybe extra, on your marketing message to achieve the meant viewers and inspire them to purchase.
The production section of a calendar printing venture starts once you hand off the entire images, text, logos, promoting, and so forth. to the printer, and the printer turns it into calendar art work so that you can approve and then places it on the press and delivers to you the finished product. Be sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (sometimes sooner you probably have a particular deadline). Should you anticipate last-minute changes or additions, or if you’ll be proofing by committee, then it is best to most likely allow just a little extra time – perhaps a month in whole – for manufacturing.