In planning any calendar printing undertaking, the obvious truth to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is not in the end consumer’s fingers earlier than January 1, 2014, they may already have found another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the person’s palms near the start of college if it’s going to be helpful to them). Working backwards from this absolute deadline can provide you timeline for all the undertaking.
How are you getting your calendars into the top person’s arms? Are you giving them away? In that case, then it ought to be relatively straight-forward to figure out the distribution logistics and decide by what date you will have to have calendars in hand. Or possibly you’re mailing them out to your customers or members; in that case you just need to ensure you allow enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or contemplate having the printer or an area mailhouse deal with mailing the calendars – it’s going to most likely be cheaper and easier for you. Simply be sure to discover out from the printer or mailhouse how much additional time they are going to need and issue it in.
If, alternatively, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How a lot time you need for sales is determined by your gross sales technique. Are you promoting at an area competition or different occasion? In that case, then that gives you a deadline, however take into account that you will be better off if you can sell at multiple occasions, in case attendance or sales at one occasion are not what you count on. Or perhaps you’re having volunteers promote calendars to friends and family or door-to-door. If so, you should enable at the least two weeks, and preferably up to 4 weeks, since volunteers all have their very own different schedules, and a few will want reminders and encouragement.
If you print a calendar that you simply plan to sell, it is best to make sure to develop and implement a stable marketing plan. Advertising doesn’t have so as to add to the overall duration of the calendar challenge – you possibly can and will begin advertising in the course of the planning and production phases of the challenge. However, if you wait to start out advertising till you might have the calendars in hand, then you will need to permit at the very least just a few additional weeks, perhaps more, to your marketing message to achieve the intended viewers and encourage them to buy.
The production section of a calendar printing venture begins once you hand off all the pictures, textual content, logos, promoting, and so forth. to the printer, and the printer turns it into calendar artwork for you to approve after which places it on the press and delivers to you the finished product. Be sure to talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (typically sooner when you have a particular deadline). If you anticipate last-minute changes or additions, or if you can be proofing by committee, then you need to most likely enable just a little extra time – possibly a month in whole – for production.