In planning any calendar printing challenge, the most obvious truth to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar shouldn’t be in the end person’s fingers earlier than January 1, 2014, they could have already got found an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the person’s arms near the beginning of school if it will be useful to them). Working backwards from this absolute deadline can provide you a good timeline for your entire mission.
How are you getting your calendars into the tip user’s arms? Are you giving them away? In that case, then it needs to be relatively straight-forward to figure out the distribution logistics and decide by what date you will want to have calendars in hand. Or maybe you’re mailing them out to your clients or members; in that case you just need to ensure you enable enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or take into account having the printer or an area mailhouse handle mailing the calendars – it’s going to in all probability be cheaper and easier for you. Just ensure you find out from the printer or mailhouse how a lot further time they will need and factor it in.
If, then again, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more complicated. How much time you need for gross sales depends on your sales strategy. Are you promoting at a local festival or other event? If so, then that offers you a deadline, but keep in mind that you’ll be higher off in case you can sell at a number of events, in case attendance or gross sales at one event are not what you expect. Or maybe you might be having volunteers promote calendars to friends and family or door-to-door. In that case, you need to permit at least two weeks, and preferably as much as four weeks, since volunteers all have their very own totally different schedules, and a few will want reminders and encouragement.
If you happen to print a calendar that you plan to sell, it is best to be sure to develop and implement a strong marketing plan. Advertising and marketing does not have to add to the general duration of the calendar challenge – you may and may begin advertising during the planning and production stages of the undertaking. However, for those who wait to start marketing until you might have the calendars in hand, then you will want to allow at the least a couple of additional weeks, possibly more, to your advertising message to achieve the intended audience and motivate them to buy.
The manufacturing section of a calendar printing challenge begins when you hand off all the photographs, text, logos, advertising, and so on. to the printer, and the printer turns it into calendar artwork for you to approve and then places it on the press and delivers to you the finished product. Make sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it is often about three weeks (generally sooner you probably have a particular deadline). Should you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then it is best to in all probability permit somewhat extra time – possibly a month in total – for production.