In planning any calendar printing venture, the obvious truth to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar is just not in the end person’s fingers before January 1, 2014, they could already have found an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the person’s palms close to the start of faculty if it will be helpful to them). Working backwards from this absolute deadline may give you a very good timeline for your entire challenge.
How are you getting your calendars into the top consumer’s palms? Are you giving them away? If that’s the case, then it should be comparatively straight-forward to determine the distribution logistics and determine by what date you will need to have calendars in hand. Or maybe you might be mailing them out to your customers or members; in that case you simply need to make sure you allow enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or a local mailhouse deal with mailing the calendars – it’s going to probably be cheaper and simpler for you. Just be sure to discover out from the printer or mailhouse how a lot extra time they will want and factor it in.
If, on the other hand, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more sophisticated. How a lot time you need for sales is dependent upon your sales strategy. Are you selling at a local competition or different event? If so, then that provides you a deadline, but keep in mind that you may be better off in case you can promote at a number of occasions, in case attendance or sales at one occasion should not what you anticipate. Or maybe you are having volunteers promote calendars to family and friends or door-to-door. If that’s the case, you need to allow a minimum of two weeks, and preferably as much as 4 weeks, since volunteers all have their very own totally different schedules, and a few will want reminders and encouragement.
When you print a calendar that you simply plan to promote, you must you’ll want to develop and implement a strong advertising and marketing plan. Advertising and marketing does not have so as to add to the general length of the calendar mission – you can and may begin marketing in the course of the planning and manufacturing phases of the challenge. Nonetheless, in case you wait to begin advertising till you’ve gotten the calendars in hand, then you will have to permit at the least just a few extra weeks, perhaps more, on your advertising and marketing message to succeed in the supposed viewers and motivate them to purchase.
The manufacturing phase of a calendar printing challenge starts while you hand off the entire photographs, text, logos, advertising, and so forth. to the printer, and the printer turns it into calendar artwork so that you can approve and then puts it on the press and delivers to you the completed product. Be sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is usually about three weeks (generally sooner if in case you have a selected deadline). In the event you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then it is best to most likely permit slightly additional time – possibly a month in total – for manufacturing.