In planning any calendar printing challenge, the most obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar isn’t in the long run consumer’s palms earlier than January 1, 2014, they could already have found an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the user’s palms near the beginning of faculty if it’s going to be useful to them). Working backwards from this absolute deadline may give you an excellent timeline for all the venture.
How are you getting your calendars into the tip user’s hands? Are you giving them away? If so, then it should be comparatively straight-forward to determine the distribution logistics and decide by what date you’ll need to have calendars in hand. Or possibly you’re mailing them out to your prospects or members; in that case you just must make sure you permit enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or contemplate having the printer or a local mailhouse handle mailing the calendars – it’s going to probably be cheaper and easier for you. Simply be sure to discover out from the printer or mailhouse how much further time they’ll need and factor it in.
If, on the other hand, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How much time you want for gross sales is dependent upon your sales strategy. Are you selling at a neighborhood competition or different occasion? If that’s the case, then that offers you a deadline, however understand that you may be higher off for those who can promote at multiple events, in case attendance or sales at one event are usually not what you anticipate. Or perhaps you might be having volunteers sell calendars to family and friends or door-to-door. If so, you should permit at least two weeks, and preferably as much as four weeks, since volunteers all have their own different schedules, and a few will want reminders and encouragement.
For those who print a calendar that you simply plan to promote, it’s best to make sure to develop and implement a solid advertising plan. Advertising and marketing doesn’t have so as to add to the general period of the calendar challenge – you possibly can and may start advertising and marketing throughout the planning and production phases of the challenge. Nevertheless, in case you wait to start advertising and marketing until you will have the calendars in hand, then you will need to allow not less than a number of further weeks, possibly more, for your advertising and marketing message to succeed in the meant viewers and motivate them to purchase.
The manufacturing phase of a calendar printing challenge begins if you hand off the entire photographs, text, logos, promoting, etc. to the printer, and the printer turns it into calendar paintings so that you can approve and then puts it on the press and delivers to you the finished product. Be sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it is usually about three weeks (typically sooner if in case you have a particular deadline). Should you anticipate last-minute modifications or additions, or if you’ll be proofing by committee, then it’s best to probably permit a little additional time – maybe a month in total – for manufacturing.