In planning any calendar printing challenge, the obvious reality to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is not in the long run consumer’s arms earlier than January 1, 2014, they may have already got discovered an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the user’s palms close to the start of faculty if it will be useful to them). Working backwards from this absolute deadline can provide you a great timeline for the whole challenge.
How are you getting your calendars into the tip person’s palms? Are you giving them away? In that case, then it ought to be comparatively straight-forward to determine the distribution logistics and decide by what date you will have to have calendars in hand. Or maybe you’re mailing them out to your prospects or members; in that case you simply need to be sure to permit enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse deal with mailing the calendars – it’ll most likely be cheaper and easier for you. Just make sure you discover out from the printer or mailhouse how a lot extra time they are going to want and issue it in.
If, then again, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more complicated. How a lot time you want for sales is determined by your gross sales technique. Are you promoting at an area competition or different event? If that’s the case, then that provides you a deadline, but remember the fact that you may be higher off if you can sell at a number of occasions, in case attendance or sales at one occasion usually are not what you anticipate. Or maybe you’re having volunteers promote calendars to friends and family or door-to-door. In that case, you should enable no less than two weeks, and ideally as much as 4 weeks, since volunteers all have their own totally different schedules, and some will want reminders and encouragement.
When you print a calendar that you simply plan to sell, you need to you should definitely develop and implement a stable advertising plan. Advertising and marketing does not have so as to add to the overall length of the calendar venture – you possibly can and will start advertising throughout the planning and manufacturing phases of the venture. Nonetheless, when you wait to start out advertising and marketing till you have the calendars in hand, then you’ll need to allow at the very least just a few extra weeks, possibly extra, in your marketing message to succeed in the supposed viewers and encourage them to purchase.
The manufacturing phase of a calendar printing mission begins when you hand off all the photos, textual content, logos, advertising, and so forth. to the printer, and the printer turns it into calendar artwork for you to approve and then puts it on the press and delivers to you the completed product. Be sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (sometimes sooner if in case you have a specific deadline). Should you anticipate last-minute changes or additions, or if you can be proofing by committee, then it’s best to probably allow somewhat further time – perhaps a month in complete – for production.