In planning any calendar printing undertaking, the most obvious reality to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar will not be ultimately consumer’s hands earlier than January 1, 2014, they could already have found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the person’s arms near the start of school if it’ll be helpful to them). Working backwards from this absolute deadline can provide you timeline for the whole mission.
How are you getting your calendars into the end consumer’s fingers? Are you giving them away? In that case, then it should be comparatively straight-forward to figure out the distribution logistics and determine by what date you’ll need to have calendars in hand. Or perhaps you’re mailing them out to your customers or members; in that case you simply have to be sure you permit enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or contemplate having the printer or a local mailhouse deal with mailing the calendars – it’ll probably be cheaper and easier for you. Simply be sure to discover out from the printer or mailhouse how a lot additional time they will need and factor it in.
If, alternatively, you plan to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more complicated. How much time you want for sales relies on your sales strategy. Are you promoting at a neighborhood competition or different event? In that case, then that gives you a deadline, but keep in mind that you may be better off if you happen to can promote at a number of events, in case attendance or sales at one event are usually not what you expect. Or perhaps you are having volunteers sell calendars to family and friends or door-to-door. If that’s the case, it is best to enable no less than two weeks, and preferably as much as 4 weeks, since volunteers all have their very own totally different schedules, and a few will need reminders and encouragement.
If you happen to print a calendar that you just plan to sell, you must make sure to develop and implement a strong advertising and marketing plan. Advertising doesn’t have to add to the overall length of the calendar undertaking – you can and should start advertising through the planning and manufacturing levels of the challenge. Nevertheless, if you happen to wait to begin advertising and marketing until you could have the calendars in hand, then you will need to allow no less than a couple of further weeks, maybe extra, on your advertising and marketing message to reach the meant audience and inspire them to purchase.
The production phase of a calendar printing undertaking starts when you hand off all of the images, textual content, logos, promoting, and many others. to the printer, and the printer turns it into calendar artwork for you to approve after which places it on the press and delivers to you the completed product. Be sure to talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is usually about three weeks (generally sooner when you’ve got a particular deadline). If you anticipate last-minute changes or additions, or if you can be proofing by committee, then it’s best to in all probability permit a bit of additional time – maybe a month in total – for manufacturing.