In planning any calendar printing undertaking, the most obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is not in the long run person’s palms earlier than January 1, 2014, they may have already got found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the consumer’s arms near the start of college if it will be useful to them). Working backwards from this absolute deadline can give you a very good timeline for the complete undertaking.
How are you getting your calendars into the top consumer’s fingers? Are you giving them away? If that’s the case, then it must be comparatively straight-forward to determine the distribution logistics and decide by what date you have to to have calendars in hand. Or perhaps you might be mailing them out to your customers or members; in that case you simply have to make sure you allow sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or contemplate having the printer or a neighborhood mailhouse handle mailing the calendars – it should most likely be cheaper and simpler for you. Just be sure you discover out from the printer or mailhouse how a lot further time they’ll want and issue it in.
If, however, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more complicated. How much time you need for sales will depend on your sales technique. Are you promoting at an area festival or different event? If so, then that offers you a deadline, however understand that you’ll be better off if you can promote at multiple events, in case attendance or sales at one event aren’t what you count on. Or maybe you’re having volunteers sell calendars to friends and family or door-to-door. If that’s the case, you must allow no less than two weeks, and ideally as much as four weeks, since volunteers all have their very own different schedules, and some will need reminders and encouragement.
If you happen to print a calendar that you plan to promote, you need to you should definitely develop and implement a strong advertising and marketing plan. Advertising and marketing doesn’t have to add to the overall duration of the calendar mission – you can and will start advertising and marketing in the course of the planning and manufacturing stages of the venture. Nevertheless, if you happen to wait to begin advertising and marketing till you could have the calendars in hand, then you have to to allow at the least a few additional weeks, perhaps extra, in your advertising and marketing message to reach the meant viewers and motivate them to buy.
The manufacturing section of a calendar printing project starts while you hand off all the photos, text, logos, advertising, and many others. to the printer, and the printer turns it into calendar artwork so that you can approve and then places it on the press and delivers to you the completed product. Be sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it is often about three weeks (typically sooner if in case you have a specific deadline). When you anticipate last-minute adjustments or additions, or if you will be proofing by committee, then you should most likely allow slightly further time – possibly a month in complete – for manufacturing.