In planning any calendar printing challenge, the obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar is not in the end user’s arms earlier than January 1, 2014, they may have already got found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the user’s fingers near the beginning of faculty if it’s going to be helpful to them). Working backwards from this absolute deadline can give you timeline for all the mission.
How are you getting your calendars into the end person’s hands? Are you giving them away? If so, then it ought to be comparatively straight-forward to determine the distribution logistics and determine by what date you will have to have calendars in hand. Or maybe you are mailing them out to your prospects or members; in that case you just must be sure you permit sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or think about having the printer or a local mailhouse handle mailing the calendars – it will probably be cheaper and simpler for you. Just be sure you discover out from the printer or mailhouse how much further time they may need and issue it in.
If, alternatively, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more complicated. How a lot time you want for gross sales depends on your gross sales technique. Are you selling at a neighborhood pageant or different event? If so, then that provides you a deadline, however understand that you will be better off when you can promote at multiple occasions, in case attendance or sales at one event are usually not what you count on. Or maybe you are having volunteers promote calendars to friends and family or door-to-door. If so, it is best to permit a minimum of two weeks, and ideally as much as four weeks, since volunteers all have their own completely different schedules, and some will want reminders and encouragement.
When you print a calendar that you simply plan to sell, you need to make sure you develop and implement a stable advertising plan. Marketing doesn’t have to add to the overall length of the calendar venture – you may and should begin advertising throughout the planning and manufacturing stages of the mission. However, for those who wait to begin marketing until you have got the calendars in hand, then you will need to allow at the least just a few extra weeks, perhaps extra, for your advertising message to succeed in the intended viewers and encourage them to purchase.
The production part of a calendar printing project starts whenever you hand off all the pictures, textual content, logos, advertising, and so forth. to the printer, and the printer turns it into calendar art work so that you can approve after which places it on the press and delivers to you the finished product. Be sure to talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is usually about three weeks (sometimes sooner in case you have a specific deadline). If you anticipate last-minute modifications or additions, or if you may be proofing by committee, then you must probably permit a little bit further time – possibly a month in whole – for manufacturing.