In planning any calendar printing project, the most obvious fact to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar shouldn’t be in the long run user’s fingers before January 1, 2014, they could already have discovered an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the user’s palms near the start of faculty if it will be useful to them). Working backwards from this absolute deadline can give you a superb timeline for all the project.
How are you getting your calendars into the end consumer’s fingers? Are you giving them away? If so, then it ought to be relatively straight-forward to determine the distribution logistics and decide by what date you’ll need to have calendars in hand. Or perhaps you might be mailing them out to your clients or members; in that case you just have to be sure to enable enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse deal with mailing the calendars – it is going to probably be cheaper and easier for you. Just be sure to discover out from the printer or mailhouse how a lot extra time they are going to want and factor it in.
If, alternatively, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How a lot time you want for sales is dependent upon your sales strategy. Are you promoting at an area pageant or different event? In that case, then that provides you a deadline, however take into account that you will be better off if you happen to can promote at multiple occasions, in case attendance or sales at one occasion are usually not what you count on. Or maybe you might be having volunteers sell calendars to family and friends or door-to-door. In that case, you must enable at least two weeks, and ideally up to four weeks, since volunteers all have their very own completely different schedules, and a few will want reminders and encouragement.
In case you print a calendar that you just plan to sell, it’s best to you should definitely develop and implement a solid advertising plan. Advertising does not have so as to add to the overall period of the calendar undertaking – you possibly can and will start marketing throughout the planning and production levels of the venture. Nonetheless, should you wait to begin marketing till you may have the calendars in hand, then you’ll need to permit at least just a few extra weeks, maybe extra, in your advertising and marketing message to succeed in the supposed audience and inspire them to buy.
The production phase of a calendar printing venture starts while you hand off all the photographs, textual content, logos, advertising, and so on. to the printer, and the printer turns it into calendar art work for you to approve and then puts it on the press and delivers to you the completed product. Ensure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (typically sooner if you have a selected deadline). Should you anticipate last-minute adjustments or additions, or if you can be proofing by committee, then you need to in all probability permit a little bit further time – possibly a month in whole – for manufacturing.