In planning any calendar printing undertaking, the most obvious truth to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar will not be ultimately consumer’s hands earlier than January 1, 2014, they could have already got found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the consumer’s palms close to the start of college if it’ll be useful to them). Working backwards from this absolute deadline may give you an excellent timeline for your complete challenge.
How are you getting your calendars into the end consumer’s palms? Are you giving them away? In that case, then it needs to be relatively straight-forward to determine the distribution logistics and decide by what date you will want to have calendars in hand. Or maybe you might be mailing them out to your clients or members; in that case you simply must make sure you enable enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or an area mailhouse deal with mailing the calendars – it can in all probability be cheaper and easier for you. Simply be sure to discover out from the printer or mailhouse how much extra time they may want and issue it in.
If, on the other hand, you intend to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more complicated. How a lot time you want for sales will depend on your gross sales strategy. Are you promoting at an area competition or other occasion? In that case, then that gives you a deadline, however take into account that you will be better off in the event you can sell at a number of events, in case attendance or sales at one occasion will not be what you anticipate. Or perhaps you’re having volunteers sell calendars to family and friends or door-to-door. If that’s the case, you should allow at least two weeks, and preferably as much as four weeks, since volunteers all have their very own totally different schedules, and some will need reminders and encouragement.
Should you print a calendar that you just plan to sell, it’s best to be sure to develop and implement a stable marketing plan. Marketing does not have to add to the general length of the calendar undertaking – you may and will start advertising through the planning and manufacturing stages of the undertaking. Nevertheless, in case you wait to start out advertising till you may have the calendars in hand, then you will want to allow no less than a couple of additional weeks, possibly extra, on your advertising and marketing message to achieve the meant audience and encourage them to purchase.
The manufacturing phase of a calendar printing mission starts when you hand off all the photographs, text, logos, advertising, and so on. to the printer, and the printer turns it into calendar artwork so that you can approve after which places it on the press and delivers to you the finished product. Be sure to talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (sometimes sooner if in case you have a specific deadline). If you happen to anticipate last-minute modifications or additions, or if you can be proofing by committee, then it is best to probably enable somewhat extra time – maybe a month in total – for production.