In planning any calendar printing venture, the most obvious fact to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar shouldn’t be in the end person’s palms earlier than January 1, 2014, they may already have discovered an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the user’s hands near the start of school if it will be useful to them). Working backwards from this absolute deadline may give you timeline for all the project.
How are you getting your calendars into the end person’s palms? Are you giving them away? In that case, then it needs to be relatively straight-forward to determine the distribution logistics and decide by what date you will want to have calendars in hand. Or possibly you might be mailing them out to your prospects or members; in that case you simply have to be sure you enable sufficient time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or consider having the printer or an area mailhouse handle mailing the calendars – it’ll most likely be cheaper and easier for you. Just be sure you find out from the printer or mailhouse how a lot further time they’ll need and issue it in.
If, however, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How much time you need for sales depends upon your sales technique. Are you selling at a local competition or different event? In that case, then that gives you a deadline, however needless to say you’ll be higher off in case you can sell at a number of occasions, in case attendance or sales at one occasion will not be what you anticipate. Or maybe you are having volunteers sell calendars to friends and family or door-to-door. If that’s the case, you need to allow no less than two weeks, and ideally up to four weeks, since volunteers all have their very own different schedules, and some will want reminders and encouragement.
If you happen to print a calendar that you plan to sell, it’s best to you’ll want to develop and implement a solid marketing plan. Advertising and marketing doesn’t have to add to the overall duration of the calendar project – you’ll be able to and should start advertising during the planning and production levels of the project. Nonetheless, if you wait to start out marketing till you could have the calendars in hand, then you will have to permit a minimum of a couple of further weeks, maybe more, on your advertising message to achieve the meant viewers and encourage them to purchase.
The manufacturing part of a calendar printing project starts once you hand off all the images, text, logos, advertising, and many others. to the printer, and the printer turns it into calendar artwork for you to approve after which places it on the press and delivers to you the completed product. Be sure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is often about three weeks (sometimes sooner when you have a particular deadline). For those who anticipate last-minute adjustments or additions, or if you will be proofing by committee, then it’s best to probably enable a little additional time – maybe a month in total – for production.