In planning any calendar printing mission, the most obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar shouldn’t be ultimately user’s arms before January 1, 2014, they might have already got discovered an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the person’s hands near the beginning of school if it’ll be useful to them). Working backwards from this absolute deadline can provide you an excellent timeline for the whole project.
How are you getting your calendars into the tip person’s fingers? Are you giving them away? In that case, then it should be relatively straight-forward to determine the distribution logistics and determine by what date you will need to have calendars in hand. Or maybe you are mailing them out to your prospects or members; in that case you just must be sure you permit enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or a local mailhouse deal with mailing the calendars – it’ll probably be cheaper and easier for you. Simply ensure you find out from the printer or mailhouse how much additional time they’ll want and factor it in.
If, then again, you plan to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more sophisticated. How much time you need for gross sales will depend on your sales strategy. Are you selling at a neighborhood competition or different event? If so, then that offers you a deadline, however understand that you will be higher off when you can promote at a number of events, in case attendance or sales at one event aren’t what you anticipate. Or perhaps you’re having volunteers promote calendars to friends and family or door-to-door. If so, it is best to permit at least two weeks, and preferably as much as four weeks, since volunteers all have their very own different schedules, and a few will want reminders and encouragement.
If you print a calendar that you simply plan to sell, you should remember to develop and implement a stable advertising plan. Advertising and marketing does not have so as to add to the general period of the calendar undertaking – you possibly can and should begin advertising and marketing in the course of the planning and manufacturing phases of the challenge. Nonetheless, should you wait to start out marketing till you have the calendars in hand, then you’ll need to allow at least a number of extra weeks, possibly extra, in your advertising and marketing message to succeed in the meant viewers and inspire them to purchase.
The manufacturing section of a calendar printing mission begins while you hand off the entire pictures, text, logos, advertising, and so forth. to the printer, and the printer turns it into calendar artwork for you to approve after which places it on the press and delivers to you the completed product. Ensure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (typically sooner when you’ve got a selected deadline). When you anticipate last-minute modifications or additions, or if you’ll be proofing by committee, then you must most likely allow a little bit further time – perhaps a month in complete – for production.