In planning any calendar printing undertaking, the most obvious truth to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is just not ultimately user’s hands earlier than January 1, 2014, they could already have found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the user’s fingers near the beginning of school if it’s going to be useful to them). Working backwards from this absolute deadline can give you a good timeline for the entire undertaking.
How are you getting your calendars into the tip consumer’s palms? Are you giving them away? In that case, then it should be relatively straight-forward to determine the distribution logistics and determine by what date you will want to have calendars in hand. Or perhaps you are mailing them out to your clients or members; in that case you just need to be sure you permit enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or take into account having the printer or a neighborhood mailhouse handle mailing the calendars – it can in all probability be cheaper and simpler for you. Simply make sure you discover out from the printer or mailhouse how much additional time they’ll need and factor it in.
If, on the other hand, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How a lot time you need for gross sales is dependent upon your gross sales technique. Are you selling at an area pageant or different event? If that’s the case, then that provides you a deadline, however remember the fact that you may be higher off for those who can promote at a number of events, in case attendance or sales at one event are not what you count on. Or possibly you’re having volunteers promote calendars to family and friends or door-to-door. If that’s the case, it’s best to enable no less than two weeks, and preferably up to four weeks, since volunteers all have their very own completely different schedules, and some will need reminders and encouragement.
Should you print a calendar that you simply plan to promote, you need to you’ll want to develop and implement a stable marketing plan. Advertising and marketing doesn’t have to add to the general length of the calendar challenge – you may and will start marketing in the course of the planning and production levels of the undertaking. Nonetheless, when you wait to start advertising and marketing till you have got the calendars in hand, then you’ll need to permit no less than a few additional weeks, perhaps extra, to your marketing message to reach the meant audience and encourage them to buy.
The manufacturing phase of a calendar printing challenge begins when you hand off all the pictures, text, logos, promoting, etc. to the printer, and the printer turns it into calendar art work for you to approve and then places it on the press and delivers to you the finished product. Make sure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it is often about three weeks (generally sooner if you have a specific deadline). Should you anticipate last-minute modifications or additions, or if you can be proofing by committee, then it’s best to most likely allow a little extra time – possibly a month in complete – for production.