In planning any calendar printing mission, the obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar shouldn’t be ultimately person’s palms earlier than January 1, 2014, they may have already got discovered another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the user’s arms near the start of school if it’s going to be helpful to them). Working backwards from this absolute deadline can provide you an excellent timeline for the entire mission.
How are you getting your calendars into the tip user’s fingers? Are you giving them away? If that’s the case, then it must be comparatively straight-forward to determine the distribution logistics and determine by what date you will have to have calendars in hand. Or maybe you might be mailing them out to your prospects or members; in that case you just have to make sure you enable enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or consider having the printer or an area mailhouse handle mailing the calendars – it’s going to in all probability be cheaper and simpler for you. Simply ensure you discover out from the printer or mailhouse how much further time they will need and factor it in.
If, however, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How much time you need for gross sales depends on your sales technique. Are you promoting at a neighborhood competition or different occasion? If that’s the case, then that provides you a deadline, however remember the fact that you may be better off in case you can promote at a number of events, in case attendance or sales at one event should not what you expect. Or perhaps you’re having volunteers promote calendars to family and friends or door-to-door. In that case, you should enable no less than two weeks, and ideally as much as 4 weeks, since volunteers all have their own different schedules, and some will want reminders and encouragement.
In the event you print a calendar that you simply plan to sell, you need to make sure you develop and implement a strong marketing plan. Advertising does not have so as to add to the overall length of the calendar mission – you possibly can and should start marketing during the planning and manufacturing stages of the venture. However, in case you wait to start advertising and marketing until you could have the calendars in hand, then you will want to allow not less than a number of additional weeks, maybe more, on your advertising and marketing message to succeed in the intended audience and inspire them to purchase.
The manufacturing phase of a calendar printing venture begins if you hand off the entire photographs, text, logos, advertising, and many others. to the printer, and the printer turns it into calendar paintings for you to approve and then places it on the press and delivers to you the finished product. Ensure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (sometimes sooner when you’ve got a selected deadline). In the event you anticipate last-minute modifications or additions, or if you will be proofing by committee, then you need to in all probability permit a bit additional time – maybe a month in total – for manufacturing.