In planning any calendar printing challenge, the most obvious reality to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar just isn’t in the end user’s palms before January 1, 2014, they might have already got found an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the consumer’s fingers close to the start of faculty if it will be useful to them). Working backwards from this absolute deadline can give you an excellent timeline for your entire challenge.
How are you getting your calendars into the tip user’s palms? Are you giving them away? If so, then it should be relatively straight-forward to figure out the distribution logistics and decide by what date you have to to have calendars in hand. Or possibly you might be mailing them out to your prospects or members; in that case you simply must be sure to allow sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or think about having the printer or a local mailhouse deal with mailing the calendars – it will most likely be cheaper and easier for you. Just ensure you discover out from the printer or mailhouse how a lot additional time they will need and factor it in.
If, on the other hand, you propose to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How a lot time you want for sales is dependent upon your gross sales strategy. Are you promoting at a neighborhood pageant or other event? In that case, then that offers you a deadline, but keep in mind that you’ll be better off should you can promote at multiple occasions, in case attendance or sales at one occasion should not what you anticipate. Or perhaps you are having volunteers promote calendars to family and friends or door-to-door. In that case, it is best to allow at least two weeks, and preferably as much as 4 weeks, since volunteers all have their own different schedules, and some will need reminders and encouragement.
Should you print a calendar that you plan to promote, it’s best to you should definitely develop and implement a strong advertising and marketing plan. Advertising and marketing doesn’t have to add to the overall duration of the calendar challenge – you can and will begin advertising and marketing during the planning and production phases of the mission. However, for those who wait to start out advertising until you could have the calendars in hand, then you have to to permit not less than a couple of further weeks, perhaps extra, for your marketing message to succeed in the supposed viewers and inspire them to buy.
The production part of a calendar printing venture begins whenever you hand off the entire images, textual content, logos, advertising, and many others. to the printer, and the printer turns it into calendar art work so that you can approve and then places it on the press and delivers to you the finished product. Be sure to discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s usually about three weeks (typically sooner you probably have a particular deadline). In case you anticipate last-minute changes or additions, or if you may be proofing by committee, then you must in all probability allow a bit of further time – possibly a month in total – for production.