In planning any calendar printing mission, the obvious reality to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar shouldn’t be in the long run person’s arms before January 1, 2014, they may have already got discovered another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the user’s fingers close to the start of faculty if it will be useful to them). Working backwards from this absolute deadline can give you timeline for the whole project.
How are you getting your calendars into the tip consumer’s arms? Are you giving them away? If that’s the case, then it should be comparatively straight-forward to figure out the distribution logistics and decide by what date you will want to have calendars in hand. Or perhaps you are mailing them out to your clients or members; in that case you simply have to be sure you enable enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse deal with mailing the calendars – it is going to probably be cheaper and easier for you. Simply make sure you find out from the printer or mailhouse how much extra time they are going to want and issue it in.
If, alternatively, you intend to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more difficult. How much time you want for gross sales is determined by your gross sales technique. Are you promoting at an area pageant or other occasion? If so, then that offers you a deadline, however needless to say you’ll be better off if you happen to can promote at a number of occasions, in case attendance or sales at one event aren’t what you count on. Or perhaps you’re having volunteers promote calendars to friends and family or door-to-door. In that case, it is best to permit not less than two weeks, and ideally as much as four weeks, since volunteers all have their very own completely different schedules, and a few will need reminders and encouragement.
When you print a calendar that you simply plan to sell, you need to be sure you develop and implement a strong marketing plan. Advertising doesn’t have to add to the general period of the calendar undertaking – you’ll be able to and should start advertising and marketing during the planning and manufacturing levels of the challenge. However, for those who wait to start advertising till you will have the calendars in hand, then you have to to permit no less than a number of further weeks, maybe more, to your advertising message to succeed in the meant audience and encourage them to buy.
The production phase of a calendar printing undertaking starts once you hand off all of the pictures, textual content, logos, promoting, and so forth. to the printer, and the printer turns it into calendar paintings for you to approve and then puts it on the press and delivers to you the finished product. Make sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (typically sooner when you have a selected deadline). If you happen to anticipate last-minute changes or additions, or if you may be proofing by committee, then you need to probably permit somewhat additional time – perhaps a month in whole – for manufacturing.