In planning any calendar printing venture, the obvious reality to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is just not ultimately user’s hands earlier than January 1, 2014, they may have already got discovered an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the user’s arms close to the start of college if it will be helpful to them). Working backwards from this absolute deadline may give you a great timeline for the whole mission.
How are you getting your calendars into the end person’s hands? Are you giving them away? In that case, then it must be relatively straight-forward to determine the distribution logistics and decide by what date you will have to have calendars in hand. Or maybe you might be mailing them out to your clients or members; in that case you simply need to ensure you allow sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or contemplate having the printer or a local mailhouse deal with mailing the calendars – it can most likely be cheaper and easier for you. Simply make sure you discover out from the printer or mailhouse how much further time they’ll need and factor it in.
If, alternatively, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more complicated. How much time you want for gross sales is determined by your gross sales strategy. Are you promoting at an area pageant or other event? If that’s the case, then that provides you a deadline, however keep in mind that you’ll be higher off if you happen to can promote at multiple events, in case attendance or sales at one occasion will not be what you count on. Or maybe you might be having volunteers promote calendars to friends and family or door-to-door. If that’s the case, it is best to enable not less than two weeks, and ideally up to 4 weeks, since volunteers all have their very own different schedules, and some will want reminders and encouragement.
When you print a calendar that you just plan to sell, you should remember to develop and implement a stable advertising plan. Marketing doesn’t have so as to add to the general length of the calendar undertaking – you possibly can and should start marketing through the planning and manufacturing stages of the venture. Nevertheless, in the event you wait to begin marketing till you will have the calendars in hand, then you’ll need to permit at the very least a number of further weeks, perhaps more, on your marketing message to achieve the intended viewers and encourage them to purchase.
The manufacturing section of a calendar printing challenge begins if you hand off the entire pictures, textual content, logos, promoting, and so on. to the printer, and the printer turns it into calendar artwork so that you can approve and then puts it on the press and delivers to you the completed product. Be sure to talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is normally about three weeks (typically sooner you probably have a specific deadline). If you anticipate last-minute adjustments or additions, or if you’ll be proofing by committee, then you should most likely enable a little further time – maybe a month in complete – for manufacturing.