In planning any calendar printing challenge, the obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar will not be in the long run consumer’s fingers earlier than January 1, 2014, they might already have discovered another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the person’s palms near the beginning of faculty if it’s going to be helpful to them). Working backwards from this absolute deadline may give you a very good timeline for your complete project.
How are you getting your calendars into the top person’s arms? Are you giving them away? In that case, then it should be relatively straight-forward to figure out the distribution logistics and decide by what date you will want to have calendars in hand. Or perhaps you’re mailing them out to your prospects or members; in that case you just have to be sure you permit sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or take into account having the printer or an area mailhouse deal with mailing the calendars – it should most likely be cheaper and easier for you. Simply make sure you discover out from the printer or mailhouse how a lot additional time they are going to want and issue it in.
If, alternatively, you intend to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more sophisticated. How much time you need for gross sales is dependent upon your gross sales strategy. Are you promoting at a local festival or other occasion? If so, then that offers you a deadline, but needless to say you may be higher off if you can promote at multiple events, in case attendance or sales at one event should not what you expect. Or perhaps you are having volunteers promote calendars to family and friends or door-to-door. If that’s the case, you must permit at the very least two weeks, and preferably as much as 4 weeks, since volunteers all have their own completely different schedules, and some will want reminders and encouragement.
When you print a calendar that you just plan to promote, you should you’ll want to develop and implement a solid marketing plan. Marketing does not have so as to add to the general period of the calendar challenge – you possibly can and will begin marketing during the planning and production stages of the undertaking. Nonetheless, should you wait to start out marketing until you have got the calendars in hand, then you have to to allow at the least a number of additional weeks, possibly extra, on your advertising and marketing message to achieve the supposed audience and motivate them to buy.
The production section of a calendar printing challenge begins if you hand off all the photographs, textual content, logos, advertising, and many others. to the printer, and the printer turns it into calendar paintings for you to approve and then places it on the press and delivers to you the finished product. Ensure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is often about three weeks (sometimes sooner when you’ve got a specific deadline). If you anticipate last-minute modifications or additions, or if you may be proofing by committee, then you need to most likely permit just a little extra time – possibly a month in complete – for production.