In planning any calendar printing mission, the most obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is not ultimately consumer’s palms before January 1, 2014, they may have already got discovered another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the user’s palms close to the start of school if it is going to be useful to them). Working backwards from this absolute deadline can give you a very good timeline for your complete challenge.
How are you getting your calendars into the tip user’s hands? Are you giving them away? In that case, then it should be comparatively straight-forward to figure out the distribution logistics and decide by what date you will want to have calendars in hand. Or possibly you are mailing them out to your prospects or members; in that case you just need to be sure to enable enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or consider having the printer or an area mailhouse deal with mailing the calendars – it is going to probably be cheaper and simpler for you. Simply be sure to discover out from the printer or mailhouse how much further time they may want and factor it in.
If, on the other hand, you plan to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How much time you want for gross sales depends upon your sales strategy. Are you promoting at a neighborhood festival or other event? If that’s the case, then that offers you a deadline, however remember that you may be better off should you can sell at a number of events, in case attendance or sales at one event are not what you count on. Or possibly you might be having volunteers promote calendars to family and friends or door-to-door. If that’s the case, you should permit at the least two weeks, and preferably as much as four weeks, since volunteers all have their very own different schedules, and a few will want reminders and encouragement.
If you print a calendar that you just plan to promote, you should make sure you develop and implement a solid marketing plan. Marketing doesn’t have so as to add to the general duration of the calendar project – you’ll be able to and should begin advertising and marketing through the planning and manufacturing phases of the mission. However, for those who wait to start advertising and marketing until you might have the calendars in hand, then you will need to permit no less than a number of additional weeks, maybe extra, on your marketing message to reach the intended viewers and motivate them to purchase.
The manufacturing phase of a calendar printing venture begins when you hand off the entire photos, text, logos, promoting, and so forth. to the printer, and the printer turns it into calendar paintings for you to approve after which places it on the press and delivers to you the completed product. Ensure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (typically sooner you probably have a selected deadline). When you anticipate last-minute modifications or additions, or if you’ll be proofing by committee, then you must probably enable a bit of additional time – maybe a month in whole – for manufacturing.