In planning any calendar printing challenge, the most obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar isn’t in the end user’s hands earlier than January 1, 2014, they might already have discovered an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the consumer’s palms close to the start of faculty if it will be helpful to them). Working backwards from this absolute deadline may give you timeline for all the challenge.
How are you getting your calendars into the tip person’s arms? Are you giving them away? If that’s the case, then it should be comparatively straight-forward to determine the distribution logistics and determine by what date you’ll need to have calendars in hand. Or perhaps you are mailing them out to your customers or members; in that case you simply must be sure to enable sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or consider having the printer or a local mailhouse deal with mailing the calendars – it can in all probability be cheaper and easier for you. Simply ensure you discover out from the printer or mailhouse how a lot additional time they may need and issue it in.
If, however, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How a lot time you need for gross sales will depend on your sales technique. Are you selling at a local pageant or other occasion? If so, then that provides you a deadline, but keep in mind that you may be higher off in the event you can sell at a number of events, in case attendance or sales at one event should not what you anticipate. Or maybe you are having volunteers promote calendars to friends and family or door-to-door. In that case, you need to enable a minimum of two weeks, and ideally as much as 4 weeks, since volunteers all have their very own different schedules, and a few will need reminders and encouragement.
In case you print a calendar that you simply plan to promote, it is best to remember to develop and implement a strong advertising and marketing plan. Advertising doesn’t have to add to the overall period of the calendar venture – you can and may start advertising and marketing in the course of the planning and manufacturing levels of the undertaking. Nonetheless, in case you wait to begin advertising and marketing until you could have the calendars in hand, then you will need to allow a minimum of a couple of extra weeks, perhaps extra, to your marketing message to reach the supposed viewers and motivate them to purchase.
The production section of a calendar printing venture starts whenever you hand off all the photos, textual content, logos, advertising, etc. to the printer, and the printer turns it into calendar artwork for you to approve and then puts it on the press and delivers to you the finished product. Ensure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is often about three weeks (typically sooner when you’ve got a specific deadline). Should you anticipate last-minute adjustments or additions, or if you will be proofing by committee, then you should most likely permit slightly additional time – maybe a month in total – for production.