In planning any calendar printing challenge, the obvious truth to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is just not ultimately user’s hands before January 1, 2014, they could have already got found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the person’s hands near the beginning of school if it’s going to be helpful to them). Working backwards from this absolute deadline can provide you a superb timeline for your complete project.
How are you getting your calendars into the end user’s arms? Are you giving them away? If so, then it must be relatively straight-forward to figure out the distribution logistics and decide by what date you have to to have calendars in hand. Or perhaps you might be mailing them out to your clients or members; in that case you just need to make sure you enable enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or take into account having the printer or an area mailhouse deal with mailing the calendars – it is going to probably be cheaper and easier for you. Simply ensure you find out from the printer or mailhouse how much additional time they may want and factor it in.
If, then again, you plan to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How a lot time you want for gross sales depends on your gross sales strategy. Are you promoting at a neighborhood festival or different event? If so, then that gives you a deadline, but understand that you will be higher off if you happen to can promote at multiple events, in case attendance or gross sales at one occasion are not what you expect. Or perhaps you might be having volunteers sell calendars to family and friends or door-to-door. In that case, you must allow at the very least two weeks, and ideally up to four weeks, since volunteers all have their own totally different schedules, and some will want reminders and encouragement.
When you print a calendar that you plan to promote, it’s best to make sure to develop and implement a strong marketing plan. Marketing does not have so as to add to the general duration of the calendar venture – you’ll be able to and may begin marketing in the course of the planning and manufacturing stages of the mission. Nevertheless, if you wait to start advertising until you have got the calendars in hand, then you will have to permit not less than a couple of extra weeks, maybe more, in your advertising message to achieve the supposed viewers and encourage them to purchase.
The production part of a calendar printing mission begins once you hand off all the photos, text, logos, advertising, etc. to the printer, and the printer turns it into calendar artwork so that you can approve and then places it on the press and delivers to you the finished product. Ensure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it’s usually about three weeks (generally sooner you probably have a specific deadline). In case you anticipate last-minute changes or additions, or if you’ll be proofing by committee, then it is best to probably allow a bit extra time – maybe a month in total – for production.