In planning any calendar printing undertaking, the most obvious reality to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is just not ultimately person’s fingers earlier than January 1, 2014, they might already have discovered another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the consumer’s fingers close to the beginning of faculty if it’s going to be useful to them). Working backwards from this absolute deadline can give you a very good timeline for your complete venture.
How are you getting your calendars into the tip person’s palms? Are you giving them away? In that case, then it needs to be comparatively straight-forward to determine the distribution logistics and determine by what date you will have to have calendars in hand. Or possibly you’re mailing them out to your clients or members; in that case you simply have to ensure you allow sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse handle mailing the calendars – it will probably be cheaper and simpler for you. Just ensure you find out from the printer or mailhouse how a lot extra time they may want and factor it in.
If, however, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more sophisticated. How much time you need for sales is determined by your sales strategy. Are you promoting at an area competition or other occasion? If so, then that offers you a deadline, but needless to say you’ll be higher off if you happen to can promote at a number of occasions, in case attendance or gross sales at one occasion are usually not what you anticipate. Or maybe you might be having volunteers sell calendars to family and friends or door-to-door. In that case, you must allow at least two weeks, and ideally as much as four weeks, since volunteers all have their very own totally different schedules, and some will need reminders and encouragement.
In the event you print a calendar that you simply plan to promote, you should make sure to develop and implement a solid advertising plan. Marketing does not have to add to the overall duration of the calendar mission – you possibly can and may begin advertising and marketing during the planning and production phases of the challenge. Nevertheless, in case you wait to start advertising and marketing till you could have the calendars in hand, then you have to to permit a minimum of a few extra weeks, maybe more, in your marketing message to achieve the intended viewers and motivate them to purchase.
The production part of a calendar printing mission starts when you hand off the entire photos, textual content, logos, advertising, etc. to the printer, and the printer turns it into calendar paintings so that you can approve after which places it on the press and delivers to you the finished product. Make sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (generally sooner if you have a particular deadline). If you happen to anticipate last-minute adjustments or additions, or if you may be proofing by committee, then you need to in all probability enable a little extra time – possibly a month in whole – for production.