In planning any calendar printing mission, the obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar will not be in the long run consumer’s arms earlier than January 1, 2014, they may have already got found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the consumer’s hands near the start of faculty if it’ll be helpful to them). Working backwards from this absolute deadline may give you a very good timeline for your complete venture.
How are you getting your calendars into the tip person’s arms? Are you giving them away? In that case, then it should be comparatively straight-forward to figure out the distribution logistics and decide by what date you will need to have calendars in hand. Or perhaps you are mailing them out to your clients or members; in that case you simply have to make sure you enable enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or consider having the printer or an area mailhouse deal with mailing the calendars – it can in all probability be cheaper and easier for you. Just be sure to find out from the printer or mailhouse how much further time they may want and issue it in.
If, however, you intend to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How much time you want for gross sales depends upon your gross sales strategy. Are you promoting at a local competition or other event? In that case, then that provides you a deadline, however keep in mind that you will be better off in case you can sell at a number of events, in case attendance or gross sales at one occasion should not what you expect. Or possibly you’re having volunteers sell calendars to friends and family or door-to-door. If so, you must allow no less than two weeks, and ideally up to four weeks, since volunteers all have their own completely different schedules, and a few will need reminders and encouragement.
Should you print a calendar that you just plan to sell, you must make sure to develop and implement a stable advertising and marketing plan. Advertising doesn’t have to add to the general period of the calendar mission – you possibly can and may start advertising in the course of the planning and production levels of the project. Nevertheless, for those who wait to start out advertising and marketing until you’ve gotten the calendars in hand, then you will want to allow at the least a few additional weeks, maybe extra, in your marketing message to achieve the supposed audience and inspire them to buy.
The manufacturing phase of a calendar printing undertaking starts once you hand off all of the photographs, textual content, logos, advertising, and many others. to the printer, and the printer turns it into calendar paintings so that you can approve after which puts it on the press and delivers to you the completed product. Be sure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s usually about three weeks (sometimes sooner in case you have a particular deadline). Should you anticipate last-minute modifications or additions, or if you can be proofing by committee, then it is best to in all probability allow a bit extra time – perhaps a month in complete – for manufacturing.