In planning any calendar printing undertaking, the obvious reality to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar is just not in the end user’s arms earlier than January 1, 2014, they may have already got found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the user’s palms close to the beginning of faculty if it’ll be useful to them). Working backwards from this absolute deadline may give you an excellent timeline for your entire mission.
How are you getting your calendars into the tip user’s arms? Are you giving them away? If so, then it needs to be relatively straight-forward to determine the distribution logistics and determine by what date you will have to have calendars in hand. Or perhaps you are mailing them out to your clients or members; in that case you just must be sure to permit enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse deal with mailing the calendars – it can probably be cheaper and easier for you. Just make sure you find out from the printer or mailhouse how much further time they’ll need and factor it in.
If, however, you plan to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more sophisticated. How a lot time you want for sales is dependent upon your gross sales strategy. Are you selling at a local festival or different occasion? If that’s the case, then that gives you a deadline, but keep in mind that you’ll be better off should you can sell at multiple occasions, in case attendance or gross sales at one occasion will not be what you count on. Or maybe you’re having volunteers promote calendars to family and friends or door-to-door. If that’s the case, you need to permit at the least two weeks, and ideally up to four weeks, since volunteers all have their very own totally different schedules, and some will want reminders and encouragement.
In the event you print a calendar that you simply plan to sell, it’s best to you’ll want to develop and implement a strong marketing plan. Advertising does not have so as to add to the overall period of the calendar project – you can and should begin advertising and marketing during the planning and manufacturing levels of the challenge. Nevertheless, for those who wait to begin advertising and marketing until you have the calendars in hand, then you’ll need to allow at the very least a couple of further weeks, maybe extra, on your advertising message to reach the supposed viewers and motivate them to buy.
The manufacturing part of a calendar printing venture begins if you hand off all of the photographs, text, logos, advertising, etc. to the printer, and the printer turns it into calendar paintings for you to approve after which puts it on the press and delivers to you the completed product. Be sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (sometimes sooner when you’ve got a particular deadline). If you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then it is best to probably permit a little additional time – perhaps a month in complete – for manufacturing.