In planning any calendar printing venture, the most obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar just isn’t in the end user’s hands before January 1, 2014, they might already have found another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the consumer’s fingers near the start of school if it’s going to be helpful to them). Working backwards from this absolute deadline can provide you a good timeline for your complete challenge.
How are you getting your calendars into the end consumer’s fingers? Are you giving them away? In that case, then it needs to be relatively straight-forward to figure out the distribution logistics and determine by what date you have to to have calendars in hand. Or possibly you are mailing them out to your clients or members; in that case you just must be sure you permit enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse handle mailing the calendars – it’ll probably be cheaper and simpler for you. Simply be sure to find out from the printer or mailhouse how much extra time they’ll want and issue it in.
If, alternatively, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more complicated. How much time you want for gross sales relies on your gross sales technique. Are you selling at an area pageant or different occasion? In that case, then that provides you a deadline, but remember the fact that you may be higher off if you happen to can sell at a number of events, in case attendance or sales at one occasion are not what you count on. Or perhaps you might be having volunteers promote calendars to family and friends or door-to-door. If so, it is best to allow a minimum of two weeks, and preferably up to 4 weeks, since volunteers all have their own totally different schedules, and a few will need reminders and encouragement.
When you print a calendar that you plan to sell, it’s best to be sure to develop and implement a strong advertising and marketing plan. Advertising and marketing does not have so as to add to the overall length of the calendar mission – you may and may start advertising and marketing during the planning and production phases of the project. Nonetheless, in the event you wait to start advertising till you may have the calendars in hand, then you will need to allow at the very least a few additional weeks, possibly more, for your advertising message to succeed in the supposed audience and encourage them to buy.
The manufacturing section of a calendar printing venture starts whenever you hand off the entire photographs, text, logos, promoting, etc. to the printer, and the printer turns it into calendar paintings for you to approve after which puts it on the press and delivers to you the completed product. Be sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is usually about three weeks (sometimes sooner when you have a selected deadline). If you anticipate last-minute changes or additions, or if you may be proofing by committee, then you must most likely enable a bit additional time – possibly a month in total – for manufacturing.