In planning any calendar printing venture, the obvious truth to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar just isn’t in the long run consumer’s palms before January 1, 2014, they may have already got discovered an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the user’s palms close to the beginning of faculty if it’s going to be helpful to them). Working backwards from this absolute deadline can give you an excellent timeline for the entire project.
How are you getting your calendars into the top person’s fingers? Are you giving them away? If so, then it should be comparatively straight-forward to determine the distribution logistics and determine by what date you’ll need to have calendars in hand. Or maybe you might be mailing them out to your clients or members; in that case you simply need to be sure you permit sufficient time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse deal with mailing the calendars – it can in all probability be cheaper and simpler for you. Simply be sure you discover out from the printer or mailhouse how a lot extra time they are going to want and factor it in.
If, on the other hand, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more complicated. How much time you want for sales is dependent upon your sales technique. Are you selling at a neighborhood competition or other occasion? In that case, then that offers you a deadline, but needless to say you’ll be higher off in the event you can promote at multiple occasions, in case attendance or sales at one occasion are usually not what you expect. Or perhaps you are having volunteers promote calendars to friends and family or door-to-door. In that case, it is best to permit at the very least two weeks, and preferably up to 4 weeks, since volunteers all have their own different schedules, and some will want reminders and encouragement.
In the event you print a calendar that you plan to sell, you need to make sure to develop and implement a stable marketing plan. Advertising doesn’t have so as to add to the general length of the calendar challenge – you’ll be able to and should start marketing through the planning and manufacturing stages of the challenge. Nevertheless, for those who wait to start out advertising and marketing till you’ve got the calendars in hand, then you will have to permit a minimum of a number of additional weeks, maybe more, in your advertising and marketing message to reach the intended audience and motivate them to buy.
The production section of a calendar printing venture starts if you hand off all the pictures, text, logos, promoting, and many others. to the printer, and the printer turns it into calendar paintings so that you can approve after which puts it on the press and delivers to you the finished product. Be sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (typically sooner you probably have a specific deadline). When you anticipate last-minute adjustments or additions, or if you can be proofing by committee, then it is best to most likely permit slightly further time – possibly a month in whole – for production.