In planning any calendar printing venture, the obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar will not be in the end user’s fingers before January 1, 2014, they could have already got discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the consumer’s hands close to the beginning of school if it is going to be helpful to them). Working backwards from this absolute deadline can provide you a great timeline for the complete mission.
How are you getting your calendars into the end consumer’s fingers? Are you giving them away? If that’s the case, then it needs to be comparatively straight-forward to determine the distribution logistics and decide by what date you will have to have calendars in hand. Or maybe you might be mailing them out to your customers or members; in that case you just need to make sure you permit enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or consider having the printer or a local mailhouse handle mailing the calendars – it would probably be cheaper and easier for you. Simply be sure to discover out from the printer or mailhouse how much extra time they are going to want and issue it in.
If, alternatively, you propose to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How much time you need for gross sales relies on your sales strategy. Are you promoting at a local festival or different occasion? In that case, then that offers you a deadline, however needless to say you may be better off if you happen to can promote at a number of events, in case attendance or gross sales at one occasion are usually not what you expect. Or perhaps you are having volunteers promote calendars to family and friends or door-to-door. In that case, you should permit no less than two weeks, and ideally as much as four weeks, since volunteers all have their own different schedules, and some will want reminders and encouragement.
Should you print a calendar that you just plan to sell, you need to be sure you develop and implement a solid marketing plan. Marketing does not have to add to the general period of the calendar venture – you possibly can and will start advertising throughout the planning and production levels of the project. However, when you wait to begin marketing until you might have the calendars in hand, then you will want to permit a minimum of a number of additional weeks, possibly extra, for your advertising and marketing message to achieve the meant audience and inspire them to purchase.
The production phase of a calendar printing undertaking begins while you hand off all of the pictures, textual content, logos, advertising, and so on. to the printer, and the printer turns it into calendar paintings so that you can approve and then places it on the press and delivers to you the finished product. Be sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it is often about three weeks (typically sooner if in case you have a specific deadline). In case you anticipate last-minute changes or additions, or if you will be proofing by committee, then you need to probably enable somewhat further time – possibly a month in total – for manufacturing.