In planning any calendar printing project, the obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is just not ultimately person’s hands earlier than January 1, 2014, they could already have discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the user’s palms near the beginning of faculty if it is going to be helpful to them). Working backwards from this absolute deadline can provide you a great timeline for the entire project.
How are you getting your calendars into the top consumer’s fingers? Are you giving them away? If so, then it needs to be relatively straight-forward to determine the distribution logistics and determine by what date you have to to have calendars in hand. Or maybe you might be mailing them out to your prospects or members; in that case you simply must ensure you allow enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or consider having the printer or an area mailhouse deal with mailing the calendars – it’s going to in all probability be cheaper and simpler for you. Just ensure you find out from the printer or mailhouse how a lot extra time they are going to want and factor it in.
If, on the other hand, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How much time you want for gross sales will depend on your gross sales strategy. Are you promoting at a neighborhood competition or different occasion? If so, then that offers you a deadline, but keep in mind that you may be higher off if you happen to can sell at multiple events, in case attendance or sales at one occasion aren’t what you anticipate. Or perhaps you are having volunteers promote calendars to friends and family or door-to-door. If that’s the case, you should allow at least two weeks, and ideally up to 4 weeks, since volunteers all have their very own different schedules, and a few will want reminders and encouragement.
In case you print a calendar that you plan to sell, it’s best to be sure you develop and implement a strong advertising plan. Marketing does not have so as to add to the general period of the calendar challenge – you can and will begin advertising during the planning and manufacturing phases of the mission. Nevertheless, in the event you wait to begin marketing until you may have the calendars in hand, then you will have to permit at least a few further weeks, possibly more, to your advertising and marketing message to succeed in the meant viewers and inspire them to buy.
The production section of a calendar printing venture begins whenever you hand off all of the images, text, logos, promoting, etc. to the printer, and the printer turns it into calendar art work so that you can approve and then places it on the press and delivers to you the finished product. Be sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (typically sooner if you have a specific deadline). In the event you anticipate last-minute adjustments or additions, or if you’ll be proofing by committee, then you need to probably allow just a little further time – maybe a month in total – for manufacturing.