In planning any calendar printing undertaking, the obvious truth to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar just isn’t in the long run consumer’s hands earlier than January 1, 2014, they might have already got found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the consumer’s hands close to the start of school if it is going to be helpful to them). Working backwards from this absolute deadline can give you a good timeline for your complete challenge.
How are you getting your calendars into the top person’s fingers? Are you giving them away? If that’s the case, then it should be comparatively straight-forward to figure out the distribution logistics and decide by what date you will want to have calendars in hand. Or possibly you’re mailing them out to your prospects or members; in that case you simply must make sure you permit sufficient time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or contemplate having the printer or a local mailhouse deal with mailing the calendars – it’ll probably be cheaper and simpler for you. Just be sure you discover out from the printer or mailhouse how a lot extra time they’ll want and issue it in.
If, on the other hand, you intend to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How much time you need for gross sales is determined by your gross sales strategy. Are you promoting at a local festival or other event? If that’s the case, then that offers you a deadline, however needless to say you may be better off in case you can promote at a number of events, in case attendance or gross sales at one occasion should not what you count on. Or perhaps you are having volunteers sell calendars to friends and family or door-to-door. If that’s the case, you must permit no less than two weeks, and preferably up to four weeks, since volunteers all have their very own different schedules, and a few will need reminders and encouragement.
If you happen to print a calendar that you just plan to sell, you must make sure you develop and implement a strong advertising plan. Marketing does not have to add to the general duration of the calendar project – you’ll be able to and will start marketing in the course of the planning and manufacturing phases of the project. Nevertheless, if you wait to start out advertising and marketing until you may have the calendars in hand, then you’ll need to allow not less than a few further weeks, maybe extra, in your marketing message to achieve the intended audience and encourage them to purchase.
The manufacturing phase of a calendar printing challenge starts when you hand off the entire images, textual content, logos, promoting, etc. to the printer, and the printer turns it into calendar art work so that you can approve after which places it on the press and delivers to you the finished product. Be sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (typically sooner in case you have a particular deadline). If you happen to anticipate last-minute adjustments or additions, or if you’ll be proofing by committee, then you need to most likely allow a little bit further time – maybe a month in complete – for production.