In planning any calendar printing undertaking, the most obvious truth to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar just isn’t in the end person’s fingers earlier than January 1, 2014, they might have already got found an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the user’s fingers close to the beginning of faculty if it will be useful to them). Working backwards from this absolute deadline can give you a very good timeline for the entire venture.
How are you getting your calendars into the top person’s fingers? Are you giving them away? If so, then it needs to be comparatively straight-forward to determine the distribution logistics and decide by what date you have to to have calendars in hand. Or maybe you might be mailing them out to your prospects or members; in that case you simply must be sure you permit sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or consider having the printer or a local mailhouse handle mailing the calendars – it’s going to in all probability be cheaper and simpler for you. Just be sure to discover out from the printer or mailhouse how a lot extra time they will want and issue it in.
If, however, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How a lot time you want for sales depends upon your sales technique. Are you selling at a local pageant or other event? In that case, then that offers you a deadline, but keep in mind that you may be better off for those who can sell at a number of events, in case attendance or gross sales at one occasion should not what you expect. Or maybe you might be having volunteers sell calendars to friends and family or door-to-door. If that’s the case, you must allow not less than two weeks, and ideally as much as 4 weeks, since volunteers all have their very own completely different schedules, and a few will need reminders and encouragement.
In the event you print a calendar that you simply plan to sell, you must you should definitely develop and implement a stable marketing plan. Advertising and marketing doesn’t have to add to the overall period of the calendar venture – you possibly can and will start marketing during the planning and manufacturing phases of the challenge. Nonetheless, in case you wait to start out marketing until you might have the calendars in hand, then you will have to permit not less than a few additional weeks, maybe extra, for your advertising message to succeed in the supposed audience and inspire them to buy.
The manufacturing part of a calendar printing challenge starts whenever you hand off all of the images, text, logos, promoting, etc. to the printer, and the printer turns it into calendar art work for you to approve and then places it on the press and delivers to you the completed product. Be sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is often about three weeks (generally sooner in case you have a specific deadline). In case you anticipate last-minute adjustments or additions, or if you will be proofing by committee, then it’s best to in all probability permit a bit of further time – perhaps a month in whole – for manufacturing.