In planning any calendar printing venture, the most obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar will not be in the end consumer’s palms before January 1, 2014, they may have already got found another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the person’s arms close to the beginning of college if it’s going to be helpful to them). Working backwards from this absolute deadline may give you a very good timeline for the complete challenge.
How are you getting your calendars into the tip user’s fingers? Are you giving them away? If so, then it must be relatively straight-forward to figure out the distribution logistics and determine by what date you will need to have calendars in hand. Or perhaps you’re mailing them out to your customers or members; in that case you just have to make sure you permit enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or an area mailhouse handle mailing the calendars – it will most likely be cheaper and easier for you. Simply make sure you find out from the printer or mailhouse how a lot further time they will need and issue it in.
If, then again, you plan to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more complicated. How much time you want for sales relies on your gross sales technique. Are you promoting at a local competition or different event? In that case, then that offers you a deadline, however needless to say you’ll be better off if you happen to can sell at multiple events, in case attendance or gross sales at one event usually are not what you expect. Or maybe you might be having volunteers sell calendars to friends and family or door-to-door. If that’s the case, it’s best to enable no less than two weeks, and ideally as much as four weeks, since volunteers all have their own completely different schedules, and some will want reminders and encouragement.
In case you print a calendar that you just plan to sell, you must remember to develop and implement a strong advertising and marketing plan. Marketing doesn’t have so as to add to the overall length of the calendar challenge – you can and will start marketing through the planning and production levels of the venture. Nevertheless, for those who wait to start marketing until you’ve got the calendars in hand, then you have to to permit at least just a few extra weeks, perhaps extra, on your marketing message to achieve the meant viewers and inspire them to buy.
The production section of a calendar printing venture starts once you hand off all of the images, text, logos, advertising, and so forth. to the printer, and the printer turns it into calendar art work so that you can approve and then places it on the press and delivers to you the completed product. Be sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is usually about three weeks (typically sooner if you have a selected deadline). For those who anticipate last-minute adjustments or additions, or if you’ll be proofing by committee, then it is best to in all probability permit a bit of further time – possibly a month in whole – for manufacturing.