In planning any calendar printing undertaking, the most obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is just not ultimately user’s fingers earlier than January 1, 2014, they may have already got discovered another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the user’s fingers near the beginning of college if it will be useful to them). Working backwards from this absolute deadline may give you a great timeline for all the challenge.
How are you getting your calendars into the end user’s palms? Are you giving them away? If that’s the case, then it needs to be comparatively straight-forward to determine the distribution logistics and determine by what date you will need to have calendars in hand. Or perhaps you’re mailing them out to your customers or members; in that case you just need to be sure to permit enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or take into account having the printer or a local mailhouse deal with mailing the calendars – it can most likely be cheaper and easier for you. Just ensure you discover out from the printer or mailhouse how much additional time they’ll need and issue it in.
If, alternatively, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How much time you want for sales will depend on your sales strategy. Are you promoting at an area pageant or different occasion? In that case, then that offers you a deadline, but take into account that you’ll be better off in case you can sell at multiple occasions, in case attendance or sales at one occasion are usually not what you expect. Or maybe you are having volunteers sell calendars to family and friends or door-to-door. If that’s the case, it’s best to permit at the least two weeks, and ideally as much as four weeks, since volunteers all have their own completely different schedules, and a few will need reminders and encouragement.
In case you print a calendar that you simply plan to promote, it’s best to you should definitely develop and implement a stable advertising plan. Marketing doesn’t have to add to the general period of the calendar venture – you may and should begin advertising during the planning and production levels of the mission. Nonetheless, in the event you wait to begin advertising till you have the calendars in hand, then you will need to permit at the very least just a few further weeks, perhaps extra, to your advertising message to succeed in the meant audience and encourage them to purchase.
The manufacturing phase of a calendar printing challenge begins whenever you hand off all the pictures, textual content, logos, advertising, etc. to the printer, and the printer turns it into calendar paintings so that you can approve and then places it on the press and delivers to you the completed product. Be sure to talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (generally sooner if you have a selected deadline). For those who anticipate last-minute modifications or additions, or if you will be proofing by committee, then it’s best to in all probability permit a little extra time – possibly a month in whole – for manufacturing.