In planning any calendar printing venture, the most obvious fact to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is not ultimately user’s arms before January 1, 2014, they could have already got found an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the consumer’s fingers close to the start of college if it is going to be helpful to them). Working backwards from this absolute deadline can give you a very good timeline for your entire project.
How are you getting your calendars into the end user’s arms? Are you giving them away? If that’s the case, then it must be comparatively straight-forward to determine the distribution logistics and decide by what date you will need to have calendars in hand. Or possibly you’re mailing them out to your prospects or members; in that case you simply need to make sure you allow enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or contemplate having the printer or an area mailhouse deal with mailing the calendars – it should probably be cheaper and easier for you. Simply make sure you discover out from the printer or mailhouse how much additional time they’ll want and factor it in.
If, then again, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more complicated. How much time you want for sales is determined by your sales strategy. Are you promoting at a neighborhood competition or other event? In that case, then that offers you a deadline, however needless to say you may be better off if you happen to can promote at a number of events, in case attendance or gross sales at one occasion are not what you count on. Or possibly you’re having volunteers sell calendars to friends and family or door-to-door. If so, you need to permit at least two weeks, and ideally up to 4 weeks, since volunteers all have their very own totally different schedules, and some will want reminders and encouragement.
When you print a calendar that you simply plan to promote, it is best to be sure to develop and implement a strong marketing plan. Advertising doesn’t have to add to the general duration of the calendar mission – you’ll be able to and may begin marketing in the course of the planning and manufacturing phases of the venture. However, when you wait to start out advertising till you will have the calendars in hand, then you will have to allow at the very least a number of further weeks, possibly more, to your advertising and marketing message to reach the intended viewers and motivate them to purchase.
The manufacturing section of a calendar printing venture starts if you hand off all the images, textual content, logos, promoting, etc. to the printer, and the printer turns it into calendar artwork so that you can approve after which puts it on the press and delivers to you the finished product. Make sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is often about three weeks (generally sooner when you have a specific deadline). If you happen to anticipate last-minute adjustments or additions, or if you’ll be proofing by committee, then you must most likely permit a bit of further time – perhaps a month in total – for manufacturing.