In planning any calendar printing venture, the obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar isn’t in the long run person’s palms earlier than January 1, 2014, they might already have found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the person’s fingers close to the start of faculty if it’s going to be useful to them). Working backwards from this absolute deadline can give you a very good timeline for the complete undertaking.
How are you getting your calendars into the top user’s hands? Are you giving them away? If that’s the case, then it needs to be comparatively straight-forward to determine the distribution logistics and determine by what date you’ll need to have calendars in hand. Or perhaps you’re mailing them out to your prospects or members; in that case you just have to ensure you permit enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse deal with mailing the calendars – it’ll probably be cheaper and simpler for you. Just be sure to discover out from the printer or mailhouse how much additional time they may need and factor it in.
If, on the other hand, you intend to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more complicated. How much time you want for gross sales depends on your gross sales technique. Are you promoting at a local pageant or other event? If so, then that provides you a deadline, but needless to say you’ll be higher off when you can promote at a number of events, in case attendance or sales at one event are not what you anticipate. Or possibly you are having volunteers promote calendars to family and friends or door-to-door. If so, you should allow not less than two weeks, and preferably as much as four weeks, since volunteers all have their own different schedules, and some will want reminders and encouragement.
In case you print a calendar that you just plan to promote, you need to you should definitely develop and implement a solid advertising and marketing plan. Advertising doesn’t have so as to add to the general period of the calendar venture – you may and will start advertising and marketing throughout the planning and manufacturing phases of the undertaking. However, in the event you wait to begin advertising and marketing till you’ve gotten the calendars in hand, then you will need to allow a minimum of just a few further weeks, maybe extra, in your advertising and marketing message to reach the supposed audience and inspire them to purchase.
The manufacturing phase of a calendar printing venture begins if you hand off all of the photographs, text, logos, advertising, and so on. to the printer, and the printer turns it into calendar paintings so that you can approve after which puts it on the press and delivers to you the completed product. Be sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is normally about three weeks (sometimes sooner in case you have a selected deadline). For those who anticipate last-minute changes or additions, or if you will be proofing by committee, then it is best to probably allow just a little additional time – possibly a month in complete – for production.