In planning any calendar printing undertaking, the obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar just isn’t in the end user’s hands earlier than January 1, 2014, they could have already got found another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the consumer’s hands close to the beginning of faculty if it will be helpful to them). Working backwards from this absolute deadline may give you a superb timeline for all the venture.
How are you getting your calendars into the end consumer’s hands? Are you giving them away? If that’s the case, then it should be relatively straight-forward to determine the distribution logistics and determine by what date you will have to have calendars in hand. Or possibly you’re mailing them out to your prospects or members; in that case you simply must make sure you enable sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or contemplate having the printer or a neighborhood mailhouse deal with mailing the calendars – it can in all probability be cheaper and simpler for you. Just ensure you find out from the printer or mailhouse how a lot extra time they’ll need and issue it in.
If, alternatively, you plan to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more complicated. How a lot time you need for gross sales relies on your gross sales strategy. Are you promoting at a local pageant or other event? If so, then that provides you a deadline, but needless to say you will be better off in the event you can promote at multiple events, in case attendance or gross sales at one occasion aren’t what you anticipate. Or perhaps you are having volunteers sell calendars to family and friends or door-to-door. If that’s the case, you need to permit a minimum of two weeks, and ideally up to four weeks, since volunteers all have their very own completely different schedules, and some will need reminders and encouragement.
If you happen to print a calendar that you plan to promote, it is best to be sure to develop and implement a strong marketing plan. Marketing doesn’t have to add to the general duration of the calendar undertaking – you possibly can and should begin marketing in the course of the planning and production levels of the mission. However, in the event you wait to start advertising until you have got the calendars in hand, then you have to to permit no less than a couple of additional weeks, perhaps more, on your marketing message to reach the supposed audience and encourage them to purchase.
The production part of a calendar printing challenge begins once you hand off all the images, text, logos, advertising, etc. to the printer, and the printer turns it into calendar paintings so that you can approve after which puts it on the press and delivers to you the completed product. Make sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (generally sooner if you have a particular deadline). Should you anticipate last-minute changes or additions, or if you’ll be proofing by committee, then you need to in all probability allow a little bit further time – possibly a month in total – for manufacturing.