In planning any calendar printing venture, the most obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar isn’t ultimately consumer’s hands before January 1, 2014, they might already have found an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the person’s fingers near the start of college if it’ll be helpful to them). Working backwards from this absolute deadline can give you a good timeline for your entire mission.
How are you getting your calendars into the tip consumer’s hands? Are you giving them away? In that case, then it should be relatively straight-forward to figure out the distribution logistics and determine by what date you have to to have calendars in hand. Or perhaps you might be mailing them out to your prospects or members; in that case you just need to be sure you allow sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or consider having the printer or a local mailhouse handle mailing the calendars – it will probably be cheaper and easier for you. Just ensure you find out from the printer or mailhouse how much extra time they’ll want and issue it in.
If, alternatively, you intend to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How a lot time you need for gross sales depends on your gross sales technique. Are you selling at a local competition or different occasion? If that’s the case, then that provides you a deadline, however remember that you’ll be better off when you can promote at a number of occasions, in case attendance or gross sales at one occasion are not what you anticipate. Or possibly you are having volunteers promote calendars to family and friends or door-to-door. In that case, you should allow at the least two weeks, and preferably as much as 4 weeks, since volunteers all have their very own totally different schedules, and a few will want reminders and encouragement.
For those who print a calendar that you just plan to sell, you should make sure to develop and implement a strong advertising plan. Advertising and marketing doesn’t have to add to the overall period of the calendar venture – you may and should begin marketing in the course of the planning and manufacturing stages of the venture. Nevertheless, for those who wait to start advertising and marketing till you will have the calendars in hand, then you will want to allow at the very least a couple of extra weeks, maybe more, in your advertising and marketing message to reach the supposed audience and encourage them to buy.
The production phase of a calendar printing project starts whenever you hand off the entire images, text, logos, advertising, and many others. to the printer, and the printer turns it into calendar paintings so that you can approve and then places it on the press and delivers to you the completed product. Make sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is normally about three weeks (typically sooner when you’ve got a selected deadline). If you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then it is best to in all probability allow a little further time – maybe a month in whole – for manufacturing.