In planning any calendar printing project, the most obvious fact to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar shouldn’t be ultimately person’s fingers earlier than January 1, 2014, they might already have found an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the user’s palms near the start of school if it will be useful to them). Working backwards from this absolute deadline can give you an excellent timeline for the complete mission.
How are you getting your calendars into the tip user’s palms? Are you giving them away? In that case, then it must be comparatively straight-forward to figure out the distribution logistics and determine by what date you have to to have calendars in hand. Or perhaps you’re mailing them out to your prospects or members; in that case you just have to be sure you allow sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse deal with mailing the calendars – it’s going to probably be cheaper and simpler for you. Simply make sure you find out from the printer or mailhouse how a lot additional time they will need and factor it in.
If, however, you plan to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How a lot time you want for sales is determined by your sales technique. Are you selling at a neighborhood festival or different event? If that’s the case, then that offers you a deadline, but remember that you will be better off in case you can sell at a number of events, in case attendance or sales at one occasion are not what you count on. Or maybe you are having volunteers sell calendars to family and friends or door-to-door. In that case, you should permit no less than two weeks, and ideally up to 4 weeks, since volunteers all have their very own totally different schedules, and a few will want reminders and encouragement.
If you print a calendar that you just plan to sell, you should you should definitely develop and implement a stable marketing plan. Advertising doesn’t have so as to add to the overall length of the calendar mission – you possibly can and will begin advertising and marketing throughout the planning and production levels of the venture. Nonetheless, in case you wait to start marketing until you have got the calendars in hand, then you’ll need to allow not less than a number of further weeks, possibly extra, for your advertising and marketing message to achieve the intended audience and encourage them to buy.
The manufacturing section of a calendar printing project starts if you hand off all of the images, text, logos, promoting, etc. to the printer, and the printer turns it into calendar paintings so that you can approve and then puts it on the press and delivers to you the completed product. Be sure to talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (generally sooner when you’ve got a particular deadline). In case you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then you should probably enable just a little extra time – possibly a month in complete – for production.