In planning any calendar printing undertaking, the obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar just isn’t ultimately user’s palms before January 1, 2014, they might have already got found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the consumer’s arms close to the beginning of faculty if it’ll be useful to them). Working backwards from this absolute deadline can provide you a very good timeline for your complete project.
How are you getting your calendars into the top person’s fingers? Are you giving them away? If so, then it ought to be relatively straight-forward to figure out the distribution logistics and determine by what date you will want to have calendars in hand. Or possibly you are mailing them out to your customers or members; in that case you just must be sure you enable enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or consider having the printer or a local mailhouse handle mailing the calendars – it can in all probability be cheaper and simpler for you. Simply ensure you discover out from the printer or mailhouse how a lot additional time they’ll want and factor it in.
If, on the other hand, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more complicated. How much time you want for sales will depend on your sales technique. Are you promoting at an area festival or different occasion? In that case, then that offers you a deadline, however take into account that you’ll be better off should you can sell at multiple occasions, in case attendance or sales at one occasion are not what you anticipate. Or possibly you might be having volunteers sell calendars to friends and family or door-to-door. If that’s the case, you must enable at the very least two weeks, and ideally as much as four weeks, since volunteers all have their very own different schedules, and some will need reminders and encouragement.
If you happen to print a calendar that you just plan to promote, you must make sure to develop and implement a solid advertising plan. Advertising does not have so as to add to the overall period of the calendar venture – you may and will start advertising and marketing through the planning and production phases of the mission. Nonetheless, in case you wait to start advertising and marketing until you’ve the calendars in hand, then you will have to allow at least just a few extra weeks, possibly extra, on your advertising and marketing message to achieve the supposed viewers and inspire them to buy.
The manufacturing part of a calendar printing project begins while you hand off the entire photos, text, logos, advertising, and so on. to the printer, and the printer turns it into calendar artwork for you to approve and then puts it on the press and delivers to you the finished product. Make sure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (sometimes sooner when you have a selected deadline). When you anticipate last-minute changes or additions, or if you’ll be proofing by committee, then it is best to probably allow just a little extra time – possibly a month in whole – for manufacturing.