In planning any calendar printing project, the most obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar just isn’t ultimately person’s fingers earlier than January 1, 2014, they may have already got found an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the consumer’s arms close to the start of faculty if it will be helpful to them). Working backwards from this absolute deadline can provide you a superb timeline for the whole challenge.
How are you getting your calendars into the top user’s fingers? Are you giving them away? If so, then it needs to be comparatively straight-forward to determine the distribution logistics and determine by what date you will have to have calendars in hand. Or perhaps you are mailing them out to your customers or members; in that case you simply need to make sure you allow sufficient time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or consider having the printer or an area mailhouse handle mailing the calendars – it should probably be cheaper and easier for you. Just be sure to find out from the printer or mailhouse how much additional time they may want and issue it in.
If, however, you intend to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How a lot time you want for gross sales will depend on your gross sales technique. Are you selling at an area competition or other occasion? If so, then that provides you a deadline, however keep in mind that you will be better off if you happen to can sell at multiple events, in case attendance or sales at one occasion aren’t what you expect. Or perhaps you’re having volunteers promote calendars to family and friends or door-to-door. In that case, it is best to allow a minimum of two weeks, and ideally up to 4 weeks, since volunteers all have their own completely different schedules, and some will need reminders and encouragement.
For those who print a calendar that you simply plan to promote, it is best to remember to develop and implement a solid advertising plan. Advertising and marketing does not have so as to add to the overall period of the calendar venture – you’ll be able to and will begin advertising and marketing during the planning and production phases of the project. Nevertheless, for those who wait to start advertising and marketing till you have got the calendars in hand, then you will need to allow a minimum of a couple of extra weeks, maybe extra, in your advertising and marketing message to achieve the meant audience and inspire them to purchase.
The production section of a calendar printing project starts when you hand off all of the images, text, logos, advertising, and so on. to the printer, and the printer turns it into calendar art work so that you can approve after which puts it on the press and delivers to you the completed product. Be sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (typically sooner if in case you have a specific deadline). If you anticipate last-minute adjustments or additions, or if you can be proofing by committee, then you must probably permit a bit additional time – perhaps a month in total – for production.