In planning any calendar printing project, the most obvious fact to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar isn’t ultimately consumer’s hands before January 1, 2014, they may already have found an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the person’s arms near the start of college if it is going to be helpful to them). Working backwards from this absolute deadline can provide you a superb timeline for all the undertaking.
How are you getting your calendars into the end person’s hands? Are you giving them away? If so, then it ought to be relatively straight-forward to figure out the distribution logistics and determine by what date you will want to have calendars in hand. Or maybe you are mailing them out to your prospects or members; in that case you just must be sure you permit sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse handle mailing the calendars – it can probably be cheaper and simpler for you. Just be sure to discover out from the printer or mailhouse how a lot extra time they are going to want and issue it in.
If, alternatively, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more difficult. How much time you need for sales depends upon your sales strategy. Are you selling at a neighborhood competition or different occasion? If that’s the case, then that gives you a deadline, however remember that you may be better off in case you can promote at a number of occasions, in case attendance or gross sales at one event are usually not what you anticipate. Or perhaps you’re having volunteers sell calendars to family and friends or door-to-door. In that case, it’s best to allow at the least two weeks, and preferably up to 4 weeks, since volunteers all have their very own different schedules, and a few will want reminders and encouragement.
If you happen to print a calendar that you just plan to sell, it’s best to remember to develop and implement a strong advertising plan. Advertising and marketing does not have to add to the general duration of the calendar project – you’ll be able to and may start advertising throughout the planning and production stages of the venture. Nevertheless, if you happen to wait to start out advertising until you’ve the calendars in hand, then you will have to allow at least just a few further weeks, perhaps extra, in your advertising message to achieve the intended audience and encourage them to purchase.
The production part of a calendar printing undertaking begins whenever you hand off all of the photographs, textual content, logos, advertising, and so forth. to the printer, and the printer turns it into calendar paintings for you to approve after which puts it on the press and delivers to you the finished product. Be sure to speak to your printer early on to fins out how long this takes. In our case at Yearbox, it’s usually about three weeks (generally sooner if you have a selected deadline). In the event you anticipate last-minute adjustments or additions, or if you can be proofing by committee, then it’s best to most likely permit a bit of further time – perhaps a month in whole – for production.