In planning any calendar printing mission, the most obvious fact to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar shouldn’t be ultimately person’s palms earlier than January 1, 2014, they might have already got discovered an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the user’s fingers close to the beginning of faculty if it’s going to be helpful to them). Working backwards from this absolute deadline can give you a good timeline for your complete venture.
How are you getting your calendars into the top consumer’s arms? Are you giving them away? If that’s the case, then it must be comparatively straight-forward to figure out the distribution logistics and decide by what date you will need to have calendars in hand. Or possibly you’re mailing them out to your prospects or members; in that case you simply need to be sure to enable sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or a local mailhouse handle mailing the calendars – it’s going to probably be cheaper and easier for you. Simply make sure you find out from the printer or mailhouse how a lot extra time they are going to want and factor it in.
If, however, you plan to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How a lot time you want for gross sales will depend on your gross sales strategy. Are you selling at a local competition or different occasion? In that case, then that offers you a deadline, however understand that you’ll be better off in the event you can promote at a number of events, in case attendance or gross sales at one event should not what you count on. Or possibly you are having volunteers promote calendars to friends and family or door-to-door. If so, it’s best to allow a minimum of two weeks, and ideally as much as 4 weeks, since volunteers all have their own different schedules, and some will want reminders and encouragement.
When you print a calendar that you simply plan to promote, it is best to make sure you develop and implement a stable marketing plan. Marketing does not have to add to the overall period of the calendar mission – you’ll be able to and should begin advertising throughout the planning and manufacturing phases of the venture. However, if you wait to start out advertising till you’ve gotten the calendars in hand, then you will need to allow at the very least a couple of extra weeks, maybe more, for your marketing message to reach the intended audience and inspire them to buy.
The production phase of a calendar printing challenge begins while you hand off all of the images, textual content, logos, advertising, etc. to the printer, and the printer turns it into calendar art work so that you can approve after which places it on the press and delivers to you the finished product. Be sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (generally sooner if you have a specific deadline). Should you anticipate last-minute changes or additions, or if you can be proofing by committee, then you should most likely enable a bit of further time – possibly a month in whole – for manufacturing.