In planning any calendar printing mission, the obvious reality to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar isn’t ultimately person’s palms earlier than January 1, 2014, they could already have found an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the user’s palms near the beginning of college if it will be helpful to them). Working backwards from this absolute deadline may give you timeline for the complete undertaking.
How are you getting your calendars into the tip consumer’s fingers? Are you giving them away? In that case, then it should be comparatively straight-forward to figure out the distribution logistics and determine by what date you have to to have calendars in hand. Or possibly you might be mailing them out to your customers or members; in that case you simply have to be sure you permit enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or contemplate having the printer or a local mailhouse deal with mailing the calendars – it’s going to in all probability be cheaper and simpler for you. Simply ensure you discover out from the printer or mailhouse how a lot extra time they may need and factor it in.
If, then again, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How much time you need for gross sales relies on your sales technique. Are you selling at a neighborhood competition or different event? If that’s the case, then that gives you a deadline, but remember the fact that you’ll be better off if you can promote at multiple occasions, in case attendance or sales at one occasion aren’t what you anticipate. Or possibly you are having volunteers sell calendars to family and friends or door-to-door. If so, you should enable at the very least two weeks, and ideally as much as four weeks, since volunteers all have their own completely different schedules, and some will want reminders and encouragement.
In case you print a calendar that you just plan to sell, it’s best to be sure to develop and implement a strong advertising and marketing plan. Advertising and marketing doesn’t have so as to add to the overall duration of the calendar challenge – you can and should start advertising and marketing in the course of the planning and manufacturing stages of the challenge. However, in case you wait to start out marketing until you could have the calendars in hand, then you will need to permit not less than a number of additional weeks, maybe extra, for your advertising and marketing message to reach the meant audience and motivate them to buy.
The manufacturing section of a calendar printing mission starts while you hand off all the photographs, textual content, logos, promoting, and so forth. to the printer, and the printer turns it into calendar art work so that you can approve and then puts it on the press and delivers to you the finished product. Make sure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it is usually about three weeks (generally sooner when you have a selected deadline). In case you anticipate last-minute changes or additions, or if you may be proofing by committee, then you need to most likely enable somewhat further time – possibly a month in whole – for production.