In planning any calendar printing mission, the obvious reality to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is just not ultimately person’s fingers earlier than January 1, 2014, they may already have discovered another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the user’s arms near the beginning of faculty if it will be helpful to them). Working backwards from this absolute deadline can provide you a good timeline for the entire project.
How are you getting your calendars into the tip person’s hands? Are you giving them away? In that case, then it ought to be relatively straight-forward to determine the distribution logistics and determine by what date you’ll need to have calendars in hand. Or maybe you are mailing them out to your customers or members; in that case you simply need to ensure you permit sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or take into account having the printer or a neighborhood mailhouse handle mailing the calendars – it can in all probability be cheaper and simpler for you. Just be sure you find out from the printer or mailhouse how much further time they are going to need and issue it in.
If, however, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more sophisticated. How a lot time you need for gross sales depends on your sales strategy. Are you selling at a local festival or other occasion? If that’s the case, then that offers you a deadline, however understand that you’ll be better off if you happen to can sell at multiple events, in case attendance or gross sales at one event should not what you anticipate. Or maybe you’re having volunteers promote calendars to family and friends or door-to-door. If that’s the case, you must enable a minimum of two weeks, and ideally up to 4 weeks, since volunteers all have their very own different schedules, and some will want reminders and encouragement.
Should you print a calendar that you just plan to sell, it is best to be sure to develop and implement a solid advertising plan. Advertising and marketing does not have so as to add to the overall length of the calendar undertaking – you can and should start marketing in the course of the planning and production levels of the project. Nevertheless, should you wait to begin advertising and marketing till you could have the calendars in hand, then you will need to allow at the very least a few additional weeks, maybe extra, for your marketing message to achieve the intended audience and motivate them to buy.
The production phase of a calendar printing project begins whenever you hand off all the photos, text, logos, advertising, and so forth. to the printer, and the printer turns it into calendar artwork so that you can approve and then places it on the press and delivers to you the completed product. Be sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (sometimes sooner if in case you have a particular deadline). In case you anticipate last-minute changes or additions, or if you will be proofing by committee, then you need to in all probability enable a bit of additional time – possibly a month in whole – for manufacturing.