In planning any calendar printing venture, the obvious reality to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar shouldn’t be in the long run person’s hands earlier than January 1, 2014, they may have already got found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the person’s fingers close to the start of faculty if it is going to be helpful to them). Working backwards from this absolute deadline can give you timeline for all the venture.
How are you getting your calendars into the tip person’s arms? Are you giving them away? In that case, then it must be comparatively straight-forward to figure out the distribution logistics and decide by what date you will need to have calendars in hand. Or perhaps you’re mailing them out to your customers or members; in that case you just need to make sure you enable enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or think about having the printer or an area mailhouse deal with mailing the calendars – it would in all probability be cheaper and easier for you. Just be sure you find out from the printer or mailhouse how a lot further time they may want and issue it in.
If, alternatively, you propose to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How a lot time you want for sales depends on your gross sales strategy. Are you selling at a neighborhood pageant or different occasion? In that case, then that provides you a deadline, but keep in mind that you will be better off for those who can promote at multiple events, in case attendance or gross sales at one occasion should not what you anticipate. Or perhaps you are having volunteers sell calendars to family and friends or door-to-door. If that’s the case, you need to enable not less than two weeks, and ideally up to 4 weeks, since volunteers all have their own totally different schedules, and a few will need reminders and encouragement.
In the event you print a calendar that you simply plan to promote, it is best to you’ll want to develop and implement a solid marketing plan. Advertising and marketing does not have to add to the general period of the calendar project – you’ll be able to and should begin advertising in the course of the planning and production stages of the challenge. Nonetheless, when you wait to start out advertising and marketing till you’ve gotten the calendars in hand, then you have to to allow at the very least a couple of extra weeks, possibly extra, on your marketing message to reach the supposed audience and encourage them to purchase.
The production section of a calendar printing undertaking starts if you hand off all the images, text, logos, promoting, and so on. to the printer, and the printer turns it into calendar artwork so that you can approve and then puts it on the press and delivers to you the completed product. Be sure to speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (typically sooner if in case you have a selected deadline). Should you anticipate last-minute changes or additions, or if you can be proofing by committee, then you must most likely enable a little extra time – maybe a month in total – for production.